Andra Hedden is Chief Marketing Officer at Marketopia, the premier B2B marketing and lead generation agency for technology companies. Andra has over 20 years of experience in marketing and business development and 12 years of experience focused specifically on the IT channel. She has deep expertise and passion for helping technology service providers realize their growth potential and vendors drive growth through partner recruitment and enablement.
Over the past six years, Marketopia has evolved from a team of two to over 100. Her passion has created an organization recognized as a three-time Inc. 5000 award winner and ranked among the Tampa Bay Best Places to Work. Being an entrepreneur may be 24/7, but when she is not working on the business, you will find her on the water with friends and family soaking up the Florida sun.
More Leads = More Sales = More Profit Aligning Sales and Marketing for Success
94% of MSPs cite sales and marketing as the biggest issues they face when trying to grow. Learn how to break down barriers and align sales and marketing teams for ultimate growth. Join Andra Hedden as she digs into Marketopia’s proven methodology of more leads = more sales = more profit.
- Understanding the role of marketing vs. sales
- Getting your sales team the leads they need to hit their goals
- Building a lead generation machine